Market Intelligence

Business-to-business market demand for actionable, data-driven insights continues to grow, despite persistent challenges to access those insights.

North Star

Understanding the full story.

Market demand continues to grow

Business to Business (B2B) market demand for actionable, data-driven insights continues to grow, despite persistent challenges to accessing those insights; incomplete coverage by market sector or product category, unknown market dynamics for direct purchases from Manufacturer to end customer, unknown market dynamics within but also outside the US, and lack of intuitive or easily customizable reporting.

Getting the full story

The overarching need may be distilled to a key question posed by the B2B market: “how can the full story be put together?” where the full story for a customer typically reflects the resource-intensive collection of sales transaction raw data, market reports, and other sources of qualitative research. Oftentimes customers face challenges manipulating data into an actionable format. Additionally, customers tend not to use all the data that they have purchased or have access to or may not be equipped to effectively configure a self-service data portal in order to serve the ‘true customer’ (typically in the Sales, Marketing, or Merchandising departments).

Insights that are urgent and necessary

Our team understands that the need to expand awareness and deepen access to custom market insights is both urgent and necessary for distributors and manufacturers. Our approach focuses on outcomes that provide you with more time for strategy by spending less time ‘filling in the blanks’ on data.